InstaBrand releases ‘contextually relevant’ Influencer search platform | ZDNet

Los Angeles based influencer marketing company InstaBrand has released its influencer search platform that analyses of over 100,000 multi-platform social media influencers.

Contextual relevance seems to be more important than the sheer reach of social influencers when it comes to achieving brands’ campaign objectives.

The tool’s search algorithm takes into account gender, location and behavioral attributes of an influencer’s audience, in addition to broad metrics about influencers’ themselves such as follower count, engagement and posting activities across other social profiles.

When searching, users can view a list of influencers who meet their criteria and sort these influencers according to audience size, as well as types of engagement, keyword usage and other contextual variables.

Source: InstaBrand releases ‘contextually relevant’ Influencer search platform | ZDNet

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