As consumers we don’t like feeling hoodwinked. To obfuscate a commercial arrangement between brand and influencer does far more harm than good to both parties. We won’t buy from brands if we feel duped. We won’t follow influencers if we feel they haven’t been honest with us.

Influencers should be led by the carrot of enlightened self interest rather than be feel hit by the stick of regulation.

Scott Guthrie

Influencer marketing creators and brands stand to gain from proper disclosure – writes Scott Guthrie

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Published by sabguthrie | Scott Guthrie

Scott Guthrie works with companies to drive business growth in the social age through strategic insight and technical know-how.

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