How to identify influencers using the four S model

75% of communications professionals say identifying relevant influencers for brand strategy is their biggest influencer challenge.

For smaller companies – those with fewer than 50 employees – the figure rises to 82%. So says Augure, an SaaS influencer marketing company.

This post explains how to boost your influencer marketing efforts by helping you to identify influencers using the four S model of:

Search
Surface
Screen
Select

The model offers a best practice blend of:

Using third-party vendor automation tools
Embedded contextual intelligence of PR practitioners
Institutionalised knowledge management

Scott Guthrie

Identifying the most appropriate influencers at scale is a blend of art and science. The influencer identification four S model breaks the process into core elements – writes Scott Guthrie.

View original post 1,551 more words

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