75% of communications professionals say identifying relevant influencers for brand strategy is their biggest influencer challenge.
For smaller companies – those with fewer than 50 employees – the figure rises to 82%. So says Augure, an SaaS influencer marketing company.
This post explains how to boost your influencer marketing efforts by helping you to identify influencers using the four S model of:
The model offers a best practice blend of:
Using third-party vendor automation tools
Embedded contextual intelligence of PR practitioners
Institutionalised knowledge management