Test curation post
Bill Sussman is President of influencer marketing firm Collective Bias, an Inmar company.
He thinks that blah, blah, blah is the only way forward:
“Earned media value (EMV) should no longer be the standard for the influencer marketing industry. Here’s how influencer marketing measurement has evolved and what new benchmarks for ROI mean for the future of the industry.”
Bravo. Absolutely, EMV is the bastard child of the dreaded advertising media valuation. A practice which is, thankfully, being eradicated from all worthy public relations professionals by AMEC, CIPR and PRCA.
Can influencer marketing content really make an impact on factors like foot traffic, basket size and coupon redemption?