InstaBrand releases ‘contextually relevant’ Influencer search platform | ZDNet

Los Angeles based influencer marketing company InstaBrand has released its influencer search platform that analyses of over 100,000 multi-platform social media influencers. Contextual relevance seems to be more important than the sheer reach of social influencers when it comes to achieving brands’ campaign objectives. The tool’s search algorithm takes into account gender, location and behavioral […]

Pros & cons of influencer marketing platforms

For creators and social media influencers seeking to increase earning potential, establishing a profile on FameBit (amongst other influencer marketing platforms including Popular Pays and Izea) and being active on the platform will aid discovery and supply brand campaign opportunities. For brands, advertisers, and those seeking to work with creators, FameBit’s offer platform provides a […]

FameBit Review: YouTube Influencer Marketing Platform

HOW DOES FAMEBIT’S PLATFORM WORK? FameBit’s influencer marketing platform allows brands to sell their products/services through FameBit’s creators. Brands can submit campaigns with a minimum bid of $100. FameBit’s creators can then express interest in submitted campaigns and if selected by the brand, will create social media content for the campaign to promote the brand […]

Time, Inc. & StyleHaul Launch Brand Partnerships

Time Inc., the magazine publisher, and YouTube network, StyleHaul, have signed a multiyear advertising partnership. Howard Homonoff, writing in Forbes, explains what the old school and new kid on the block media companies hope to win from the long-term relationship: Time Inc.  For Time Inc.’s established magazines (and their own writers and editors), StyleHaul exposes […]

Peer influence: Our biggest influencers are ‘people like us’

Originally posted on Scott Guthrie:
Immune to the advertisers’ guile we increasingly turn to people just like us to help make decisions about what to buy – writes Scott Guthrie Social media, search and smart phones, have handed us the power to compare prices, complain loudly, and share opinions like never before. As consumers we’ve…