Pros & cons of influencer marketing platforms

For creators and social media influencers seeking to increase earning potential, establishing a profile on FameBit (amongst other influencer marketing platforms including Popular Pays and Izea) and being active on the platform will aid discovery and supply brand campaign opportunities.

For brands, advertisers, and those seeking to work with creators, FameBit’s offer platform provides a way to receive bids from interested social media influencers.

While the best platforms may boast thousands of influencers, many of the world’s best creators eschew these platforms opting instead to work through managers, MCNs, YouTube influencer agencies, and influencer marketing agencies.

In general, platforms allow for quick one-offs in instances where nuanced branding efforts, higher-level collaboration, and long-term strategy are not critical. To truly utilize the existing potential of these self-service platforms, users must already possess a solid grasp of constructing, managing, and executing influencer marketing strategies.

The Pros Of FameBit’s Influencer Marketing Platform

  • Campaign management dashboard
  • Messaging/Communications
  • Ability to sort platform’s top creators
  • Payment portal
  • Brands can submit campaigns of $100 or more
  • Creators can respond to campaigns based on interest level

The Cons Of FameBit’s Influencer Marketing Platform

  • Limited campaign scope/possibilities
  • Requires user to fully understand influencer marketing strategies and concepts in order to maximize platform use
  • Requires user to fully understand how to properly find/identify influencers
  • Limited influencers and creators on platform

Source: FameBit Review: YouTube Influencer Marketing Platform

FameBit Review: YouTube Influencer Marketing Platform

HOW DOES FAMEBIT’S PLATFORM WORK?

FameBit’s influencer marketing platform allows brands to sell their products/services through FameBit’s creators.

Brands can submit campaigns with a minimum bid of $100. FameBit’s creators can then express interest in submitted campaigns and if selected by the brand, will create social media content for the campaign to promote the brand to their social media following.

FameBit charges a service fee percentage atop each campaign. For companies seeking to use FameBit, here’s how to create a campaign within their influencer marketing platform dashboard:

Upon clicking on “Create Campaign,” the user will be prompted to select social media channels. Presently, FameBit’s influencer marketing platform supports YouTube, Twitter, Instagram, Vine, Tumblr, and Facebook. The user can select multiple social channels.

Once social channels are selected, the user is prompted to fill in campaign details including title, pertinent details, a URL, and submission deadline. Additionally, the user has the options to upload a product photo and specify a campaign category (Beauty & Fashion, Gaming & Apps, Health & Fitness, Pets, Tech, or Other).

After FameBit approves the newly created campaign, creators and influencers can begin submitting bids.

Within the dashboard, FameBit segments information between “Proposals” and “Content” with a variety of subsections designed to facilitate workflow (messaging, actions required, pending approval).

FameBit provides a shortlist of featured creators sortable by category. Users can also view creators hired in past campaigns along with their social channels and initial stats.

Source: FameBit Review: YouTube Influencer Marketing Platform

Time, Inc. & StyleHaul Launch Brand Partnerships

Time Inc., the magazine publisher, and YouTube network, StyleHaul, have signed a multiyear advertising partnership.

Howard Homonoff, writing in Forbes, explains what the old school and new kid on the block media companies hope to win from the long-term relationship:

Time Inc. 

For Time Inc.’s established magazines (and their own writers and editors), StyleHaul exposes them to a new and highly valued audience, helps them measure the engagement with that audience in new ways, and helps shape and understand the reaction to storytelling for an interactive environment.

StyleHaul

For StyleHaul, a partnership like this provides a still valuable “legitimacy” of working with a company like Time, Inc. Furthermore, the partnership is already beginning to help it rethink what it looks for in its “influencers” or “creators.” We’ve come a long way from just making up cute YouTube videos in a bedroom. Can we find folks that can collaborate with sophisticated storytellers across platforms and help deliver an experience that works for an advertiser? That’s a unique value proposition.

Brands

For brands (in this case Walgreens), it is a means of integrating the exploding “influencer marketing” world into the rhythm of its practical branding and marketing operations and testing its impact.

Consumers

For the consumer, the opportunity is there to participate in and even shape a seamless experience across the Time Inc. and StyleHaul platforms with style-oriented brands through content and content creators you value, rather than simply “seeing” traditional ads.

Source: Time, Inc. And YouTube Influencer Network StyleHaul Launch Brand Partnerships – Forbes

Additional story references are at:

Source: Time Inc. and YouTube Network StyleHaul Form Partnership to Serve Marketers – Advertising Age

 

How brands gain better influencer marketing results when they relinquish control to the influencer

An influencer’s power lies in the authentic voice which chimes with a select audience. Brands need to trust influencers with that voice – writes Scott Guthrie.

Continue reading “How brands gain better influencer marketing results when they relinquish control to the influencer”