InstaBrand releases ‘contextually relevant’ Influencer search platform | ZDNet

Los Angeles based influencer marketing company InstaBrand has released its influencer search platform that analyses of over 100,000 multi-platform social media influencers. Contextual relevance seems to be more important than the sheer reach of social influencers when it comes to achieving brands’ campaign objectives. The tool’s search algorithm takes into account gender, location and behavioral […]